California
Open · Priority 1
Demand in California
Hispanic consumers drive hot sauce retail; Central Americans already know the brand from home.
- Hispanics (total)
- 16,069,214
- Central Americans (total)
- 1,719,392
- Hondurans
- 114,341
- Salvadorans
- 851,402
- Guatemalans
- 541,571
- Nicaraguans
- 146,985
Source: U.S. Census Bureau, ACS 2024 1-year
Top metro areas in California
- Los Angeles-Long Beach-Anaheim, CA5,845,720 Hispanics · 995,691 Central Americans
- Riverside-San Bernardino-Ontario, CA2,577,222 Hispanics · 177,289 Central Americans
- San Francisco-Oakland-Fremont, CA1,096,322 Hispanics · 236,926 Central Americans
Metro areas can span several states.
California on the territory map
- Covered by a distributor
- Open, priority 1
- Open, priority 2
- Open
We are looking for the exclusive distributor for California
California is an open territory. Tell us about your company and we will review your application.
Distributor application
Step 1 of 2
Frequently asked questions about California
- Who distributes Chile Lengua de Fuego in California?
- California does not have a distributor yet. It is an open territory with priority 1.
- How do I become the distributor for California?
- Complete the form on this page. We review each application and reply with next steps for the exclusive California territory.
- Which sauces are available?
- The U.S. line has 20 sauces on a 1-to-10 heat scale, for example Altar BBQ, Tamarinchi, and Mango Jambo.
